Studio PANaroma
Studio PANaroma
Name & Logo 1991 —

The name and the logo

The Name of the Studio

1991

PANaroma was already the name of Flo Menezes's private Electroacoustic Music Studio, founded in 1991 in the region of Bologna, Italy (see figure below), the country where the composer — after his time from 1986 to 1990 at the Studio für elektronische Musik in Cologne, Germany — was specializing in computer music at the Centro di Sonologia Computazionale of the University of Padua.

Joyce

Although it sounds like a name of Tupi-Guarani origin, the pun “panaroma” was coined by the Irish writer James Joyce in his major work Finnegans Wake, a symbol of complexity, multi-referentiality, elaboration, experimentalism and avant-garde thinking not only in literature but in modern art at large.

“multiple aroma”, “aromatic panorama”

Campos

The term became widely known in Brazil through Augusto and Haroldo de Campos's partial translation of Joyce's work, titled Panaroma do Finnegans Wake.

Today

It thus captures the contemporary syncretism of our initiative, highlighting, on the one hand, our pioneering role in Brazil in the professional institutionalization of a university studio that can at last stand on equal footing with the leading studios of its kind abroad, and, on the other, our studio's internationalist outlook.

The Logo

First version of the Studio PANaroma logo: musical staff, the P and the sawtooth wave in red, with the line Studio de Música Eletroacústica da UNESP
Fig. 01 First version of the logo — conceived by Flo Menezes
Studio PANaroma logo: a five-line musical staff, the last line in red, ending in a sawtooth wave
Fig. 02 Current version, made in 2026 after the creation of the studio's visual identity
Authorship

The studio's logo was also created by Flo Menezes.

Line

The line beneath the musical staff is red, as if it were a revolutionary line.

Wave

That line runs into a sawtooth wave — the passage from instrumental music to electronic music.

P

The P, from PANaroma, suggests a quarter note on the staff.