The name and the logo

PANaroma was already the name of Flo Menezes's private Electroacoustic Music Studio, founded in 1991 in the region of Bologna, Italy, the country where the composer — after his time from 1986 to 1990 at the Studio für elektronische Musik in Cologne, Germany — was specializing in computer music at the Centro di Sonologia Computazionale of the University of Padua. That studio ceased to exist when the composer returned to Brazil and founded the studio at Unesp.

Although it sounds like a name of Tupi-Guarani origin, the pun “panaroma” was coined by the Irish writer James Joyce in his major work Finnegans Wake, a symbol of complexity, multi-referentiality, elaboration, experimentalism and avant-garde thinking not only in literature but in modern art at large.

The term became widely known in Brazil through Augusto and Haroldo de Campos's partial translation of Joyce's work in the 1960s, titled Panaroma do Finnegans Wake.

It thus captures the contemporary syncretism of our initiative, highlighting, on the one hand, our pioneering role in Brazil in the professional institutionalization of a university studio that can at last stand on equal footing with the leading studios of its kind abroad, and, on the other, our studio's internationalist outlook.

In the logo. Conceived by its founder, the line beneath the musical staff, which represents instrumental music, is red, for it symbolizes a revolutionary movement that flows into a sawtooth wave, typical of electronic music.